Rachel Tinker is a behavioural change practitioner specialising in health, wellbeing and everyday habits. She help's people and organisations create meaningful, sustainable change using behavioural science, practical tools and compassionate support.

Her approach is evidence-based and deeply human, offering a safe, inclusive and non-judgemental space where you can be honest about what’s hard, feel truly heard, and explore realistic ways forward. Combining an MSc in Psychology with training in nutrition, health and wellness coaching she support's clients in building self-awareness, self-regulation and confidence in achieving their goals or achieving a desired outcome.  

She is a Graduate Member of the British Psychological Society (GMBPsS) and a certified member of the UK and International Health Coaching Association (UKIHCA), the International Stress Management Association (ISMA) and the International Society for Coaching Psychology (ISCP).

Alongside her coaching work, she is an advocate for digital wellbeing and online safety. Her independent research investigated interventions to reduce problematic smartphone use and she has been involved in research exploring human-technology interactions and their effects on decision-making and autonomy.  Her manuscript is currently under peer review with BMC Psychology and articles and essays can be read at  The AI Effect on Substack.